Do Good Feel Good

Youth movement

Since its inception, Do Good Feel Good (DGFG) has evolved rapidly into a recognised movement across South Auckland. DGFG began as a Pacific youth innovation project seed funded through the Ministry of Health to improve health outcomes for Pacific young people in Mangere. From 2017 to 2018, the project began its evolution into a sustainable and scalable youth-led movement to influence South Auckland young people decision-making, unlock potential, and to provide a voice on issues pertaining to their health and wellbeing.

Backboned by The Cause Collective, DGFG has been codesigned with local young people to become a platform for social change and community building among South Auckland youth. DGFG provides TCC with a dedicated resource and mechanism to engage and mobilise young people across its various initiatives (eg: One Love proof of concept, Healthy Families South Auckland).

Youth movement
Young people from across South Auckland have told us that:
  • They see themselves as the solution not the problem.
  • They want opportunities to put their leadership into practice and want ongoing support and mentorship to do that.
  • They don’t want off-the-shelf leadership development. It must be localised, customised and responsive to their everyday experiences and environments so they can ‘learn by doing’ in their own neighbourhoods and communities
  • South Auckland young people see value in their indigenous and ethnic cultural values and beliefs
  • Young people want opportunities to be connected to the pipeline of enterprise, business and employment
  • Young people are critical to neighbourhood mobilisation as they enlist the support and cooperation of their parents/caregivers
  • Young people hold valuable insights about life in their neighbourhoods and what would improve health, social and economic outcomes for their families.
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VOLUNTARY HOURS
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VOLUNTARY HOURS REMOVING 200 ITEMS
Impact
Our approach focuses on the human, social and cultural capital of South Auckland’s young people through a series of customised cause-driven activations. These are activated by young people through a social network called a “SKWAD” (Serving Kindness with Acts and Deeds). Key impacts throughout 2018 include:
  • A 10-week alleyway challenge was completed with TOP SKWAD which was formed with 10 young people from across the One Love neighbourhood which was powered by 500 youth voluntary hours
  • The #VOTEFORKJ campaign reached 20,000 people across all DGFG social media platforms which resulted in DGFG leader winning KJ Hundal winning the Westfield Local Hero’s grant for promoting social wellbeing and harmony
  • Collectively completed over 500 voluntary hours of mobilisation focusing on youth identified areas of concern, including removing over 200 items of rubbish
  • Approximately 60 active leaders fully participating and mobilised in the movement
  • We supported two youth leaders to complete their Level 6 – Diploma in Youth Work by providing pastoral support for their field work. They are now supporting the DGFG movement by applying what they have learnt in gaining their qualification.
  • We have significantly increased our visibility and recruitment to the DGFG movement with a Facebook reach of 50,000 and engagement of 23,000. Our most popular Facebook posts were viewed over 50,000 times.

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Do Good Feel Good - Initiative Snapshot

Do Good Feel Good (DGFG) has evolved rapidly into a recognised movement across South Auckland. DGFG began as a Pacific youth innovation project seed funded through the Ministry of Health to improve health outcomes for Pacific young people in Mangere.

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